Edward BattDigital Transformation Book a call

Process mapping · Automation · Practical AI

Find where work gets stuck. Fix it with automation and AI that fits.

I map how your business actually runs, across people, systems and handovers, then build the automated workflows and AI tools that remove the friction. People stay in control of the decisions that matter.

Book a free 20-minute call See how it works
30+years running operations 6 wksto a working pilot EN · ID · MYlanguages
Quote → invoice
6 friction points4 retypes
  1. Enquiry arrives
    WhatsApp, email or phone
    Three channels, no single record
  2. Details retyped
    Sales admin → spreadsheet
    First retype
  3. Quote prepared
    Sales manager only
    Bottleneck: one person, often travelling
  4. Order confirmed
    Phone call, then retyped
    Second retype
  5. Delivery paperwork
    Warehouse, typed again
    Third retype
  6. Invoice raised
    Finance, from scratch
    Fourth retype; errors found here

Sound familiar?

Busy teams. Slipping delivery.

01

Deadlines slip without warning

Nobody can see who is overloaded until a client is already waiting.

02

Work lives in chat and inboxes

Briefs, approvals and handovers are scattered across WhatsApp, email and spreadsheets.

03

Software the work runs around

Tools have been bought, but people still retype, chase and copy between them.

04

AI without a clear place

Everyone agrees AI could help. Nobody is sure where it is safe or worth using.

Most businesses don’t have a technology problem. They have a workflow problem that technology is being asked to hide.

How it works

Five stages. You decide after each one.

Start with a free conversation. Mapping is a fixed price agreed up front, and the roadmap is yours whether or not I build it.

01 · Discovery

20 minutes Free

A short call about where time, money and deadlines are being lost. If mapping would not pay for itself, I will say so.

What you receive

  • An honest view of whether this is worth doing
  • A proposed scope and fixed price for mapping

Also part of the package, when you need it

Tool selection and vendor procurement

Choosing software, comparing vendors and negotiating the contract, from someone who has run contracts and procurement on major oil, gas and LNG projects.

AI adoption training

Practical workshops so your team uses what has been put in place, and knows where AI should not be trusted.

Systems review

An independent look at your existing systems, integrations and in-house or outsourced developers.

Fractional transformation lead

Ongoing ownership of the programme when you do not have someone in-house to drive it.

Custom platform builds

When off-the-shelf tools do not fit the way you work, I design and build the system.

What a mapping shows you

The same work, mapped then fixed.

An illustrative quote-to-invoice process in a 40-person distribution company. Every step is real work someone does today. Switch to see what the roadmap changes, and where people keep the decision.

7
friction points
4
times data is retyped
0
human decision points
Friction Automated AI-assisted Human decision

Illustrative example. Your map is built from interviews with your own team.

Quote → invoice · today Current state · 7 steps
  1. Enquiry arrives
    WhatsApp, email or phone
    Three channels, no single record
  2. Details retyped
    Sales admin → spreadsheet
    First retype
  3. Quote prepared
    Sales manager only
    Bottleneck: one person, often travelling
  4. Order confirmed
    Phone call, then retyped
    Second retype
  5. Delivery paperwork
    Warehouse, typed again
    Third retype
  6. Invoice raised
    Finance, from scratch
    Fourth retype; errors found here
  7. Payment chased
    Finance, by hand
    No reminders, no visibility

Results

Mapped, built and running.

I design and build the systems myself, so every roadmap is grounded in what can actually be delivered.

Operations platform

A creative agency that could not see its own workload

Regional creative and marketing agency · Iraq, Egypt and Dubai

Requests arrived by chat and email, schedules lived in spreadsheets, and overload only became visible when a deadline was missed.

  • Mapped the real operating flow against international agency practice
  • Designed resource-first scheduling: capacity is checked before work is committed
  • Built the platform: intake, AI-assisted briefs, scheduling, approvals and an exceptions dashboard
  • Warnings for impossible deadlines, weekends and holidays let people proceed, with every override logged
How work moves through the agency platformRequest capturedAI-assisted briefCapacity checkFits: scheduledConflict: warningProceed, loggedHuman approval
6 weeks

to a working pilot

Pilot running with Client Services and Creative teams

Automated operations

Running tournaments without an army of coordinators

GGI esports platform · Iraq

Every tournament meant building brackets, fixtures and Discord channels by hand, which capped how many events could run.

  • Automated tournament formats and fixture generation
  • Discord channels, fixtures and leaderboards created and updated automatically
  • Registration, results and rankings in one system, in English and Arabic
How a GGI tournament runs itselfnext roundPlayers registerFormat generatedFixtures generatedDiscord channelsResults reportedLeaderboard updated
5,000+

users registered in the first three months

MVP in about three months, full functionality in six

AI with controls Working prototype

AI that matches invoices but cannot approve its own payments

Accounts payable workflow · working prototype

AI can read and match invoices quickly, but businesses rightly worry about it approving payments it should not.

  • AI reads the invoice and matches it against the purchase order
  • Approval limits are checked by fixed rules outside the AI, so it cannot be talked past them
  • Anything over the limit stops and waits for a named person to sign off
  • Every step is recorded in an audit trail
How an invoice is matched and approvedInvoice arrivesAI reads and matchesLimit check (rules)Within limitOver limit: stopsNamed approver signsPosted, audit logged
0

payments the AI can approve beyond its delegated limit

A working prototype that shows how AI can be used in finance safely

Creator marketplace

Lead solution and business-model architect for a platform matching brands with creators: AI-assisted ingestion, matching and human review.

Keystone

A tool that keeps AI coding assistants consistent with a project’s decisions and rules. Built and tested with 248 automated tests, and used to build itself.

Support chatbot platform

A chatbot that answers from a company’s own documents and websites, and hands over to a person when it should.

What clients say

In their words.

As CTO, Edward took GGI, our esports tournament platform for gamers in Iraq, from concept to a working MVP in about three months and full functionality within six. He automated the parts that used to take hours of manual coordination: tournament formats, fixtures, Discord channels and leaderboards. More than 5,000 players registered in the first three months. Edward combines hands-on development with a clear understanding of how operations actually run.

Jahan BybordiCOO, ESTAZ

We brought Edward in to assist with a game development project and act as an advisor to identify technical problems we couldn’t get to the bottom of. He reviewed the architecture and backend, identified the risks our team hadn’t flagged, and explained them in terms our leadership could act on. More importantly, he guided us through resolving the issues with our development team rather than just handing over a report. His mix of technical depth and operational experience gave us clarity and confidence at a point where we needed both.

Naji GhaziriMobile Gaming Product Leader, MBC Group

Edward led both the business model and the solution architecture for SideGig, our platform matching brands with creators. He translated our commercial model into clear workflows and a technical design, bringing in AI-assisted ingestion and matching while keeping people in control of the decisions that matter. He understood the business as well as the technology, which meant the platform was designed around how the business actually needs to work.

Ralph BejjaniCEO, SideGig
Edward Batt

About

An operator who builds.

I’m Edward Batt. For 30+ years I ran operations, contracts and procurement across Asia-Pacific, the Middle East, Africa, Australia and South America: oil, gas and LNG, logistics and cold chain, mining and infrastructure.

Then I moved into technology, as CTO and now leading digital transformation for a regional creative agency. That combination is the point: I understand how the work is really done, and I can build the system that changes it.

  1. 2026–nowDigital Transformation Lead
    Regional creative agency (Iraq, Egypt, Dubai)
  2. 2023–2026Chief Technology Officer
    ESTAZ
  3. 2021–2022Independent consultant
    Business and technology
  4. 2016–2020Principal
    Köenigsys MSS, embedded and automation systems (Indonesia)
  5. 2013–2016Chief Operations Officer
    3Lysium and Ichor Holdings (Dubai, Mozambique)
  6. 2011–2013Senior Contracts & Procurement Manager
    Unaoil (Dubai, Monaco, Iraq)
  7. 2010–2011Operations Manager
    Joint Oilfield Service Solutions (Brazil)
  8. 2005–2010Senior Contracts & Procurement Manager
    Woodside Energy, Browse LNG (Australia)
  9. 2000–2005Director of Operations
    PT Cipta Trikreasi and PT Niaga Gema Teknologi (Indonesia)
  10. 1997–2000Project Support Manager
    Santa Fe Energy / Devon Energy (Indonesia)
  11. 1994–1996Chief Logistics & Operations Officer
    Indochina Goldfields (Indonesia)
  12. 1986–1994Australian Army
    Including RAAF School of Languages, Indonesian linguist

Pricing

A fixed price before anything starts.

Discovery call Free 20 minutes to see whether mapping is worth doing
Mapping and roadmap Fixed price Quoted after the discovery call, before any work starts
Implementation and support Quoted from the roadmap You decide what to build, and when

The price depends on how many processes are mapped and how many people and systems they involve. You know the full cost before you commit to anything.

Questions

How long does mapping take?

Usually one to two weeks for two or three core processes, depending on how many people and systems are involved. You get the price and timing before anything starts.

Do we need to buy new software?

Often not. Many of the best improvements come from connecting and using what you already have. Where something new is needed, I help you choose and negotiate it.

Will AI make decisions for us?

Only where you decide it should. Every automated step in the roadmap has a defined human checkpoint, and anything consequential stays with a person.

What happens to our data?

It stays yours. I am happy to work under NDA, use your accounts and systems wherever possible, and everything built is handed over to you.

Do you work remotely?

Yes, across Asia-Pacific and Europe. On-site workshops are possible in Indonesia and the region. I work in English, Bahasa Indonesia and Malay.

What if mapping shows nothing worth automating?

Then you have a clear picture of how your business runs and where it can improve, and you will have spent far less than a failed software project.

Next step

Tell me where work gets stuck.

Twenty minutes, no charge. If mapping wouldn’t pay for itself, I’ll tell you.

Book a free 20-minute call LinkedIn
Working withAsia-Pacific and Europe, remote or on site
Based inIndonesia (UTC+7)